You Won’t
An Honest Look at Why You Haven’t Invested in Real Estate, Yet—
Rather than telling you all the reasons you should invest in real estate—you already know those—let’s be real for a moment. Let’s “say the quiet part out loud,” as they say these days.
We all agree that real estate is a smart financial move, right? So why haven’t you done it yet?
Is it the economy? The current administration or the last one? Are you waiting for the next crash?
Most people objectively believe that real estate is a proven wealth-building vehicle. We acknowledge this the same way we acknowledge that investing in the stock market is a good idea. After all, real estate has created more millionaires in this country than any other investment.
But let’s cut through the socially acceptable excuses—lack of funds, high interest rates, expensive markets, no cash flow, and so on. Those explanations might sound good at cocktail parties, but they’re not the real reason you haven’t invested.
The Truth: It’s Work
Unlike your 401(k), which effortlessly deducts from your paycheck, real estate requires effort. It takes time, research, and action. And let’s be honest—starting something new is hard, scary, and risky.
But is watching your stock portfolio drop 30% overnight really less risky than a tenant calling about a leaky toilet?
The uncomfortable truth is that most people prefer comfort. They aren’t willing to step outside of it—even for something that could radically improve their future.
At the root of it all, you haven’t invested in real estate because you don’t have a compelling enough reason to. A deep, personal, non-negotiable “WHY.”
Until your reason becomes so undeniable that you have no choice but to act, you won’t invest in real estate.
I know this because I was you.
Despite being a licensed Realtor since 2004—helping others invest the entire time—I didn’t buy my first investment property until 2018.
Why?
Because my “WHY” wasn’t big enough. Not yet.
Then, my son was diagnosed with autism. Suddenly, my comfortable six-figure income didn’t feel secure. The weight of needing to provide for him—not just now, but long after I’m gone—hit me like a freight train.
So I got to work. I invested. I built something tangible for his future. And now, years later, we have a stable portfolio of properties that will support his needs as he grows—whether through cash flow, reinvesting, or diversifying into other asset classes.
Real estate gave me a level of security I never knew I needed.
Your reason doesn’t have to be as personal or dramatic as mine. But if you truly want to walk this path, you must find your WHY. Because when things get tough—and they will—your WHY is what keeps you going.
So, what’s yours?
Brit Hale, Broker | Realtor